Neurable Freelance Copywriting

Neurable is a Boston-based neurotechnology startup that develops non-invasive, consumer-oriented brain-computer interface (BCI) technology. As they prepared to launch their second-generation MW75 Neuro headphones, which feature integrated EEG sensors to monitor wearers’ focus levels and brain health trends, the Chief Marketing Officer hired me as the lead copywriter for the Neurable app. My task was to simplify complex neuroscience concepts, such as cognitive speed, cognitive strain, and brain age, into brief, easily understandable calls to action. The outcome? The app received a 4.8-star rating on both the Apple App Store and Google Play Store!