Neurable Freelance Copywriting

Neurable is a Boston-based neurotech startup that develops non-invasive, consumer-facing brain-computer interface (BCI) technology. When they were preparing to launch their second-gen MW75 Neuro headphones with integrated EEG sensors that track wearers' focus levels and brain health trends, the CMO brought me in as the lead copywriter for the accompanying Neurable app. My job: translate complex neuroscience concepts like cognitive speed, cognitive strain, and brain age into short, gettable blocks of copy.