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MATTER: Culture Design Case Study
Project type
Workplace + Employee Experience
Collaborators
MATTER team: Steven Collens (CEO), Melissa Lederer (Head of Marketing + Strategic Initiatives), Maryam Saleh (VP, Programs), Devon Leichtman (Marketing Associate), Kelli Enright (Partnerships Director)
Location
MATTER
Date
April - July 2016
In 2016, I left IDEO for three months to do a marketing externship at MATTER, a new health-tech incubator in Chicago's Merchandise Mart. At the time, I was a Senior Marketing Lead at IDEO looking to expand my marketing toolkit. I was at MATTER to help their small and scrappy marketing team forge stronger connections with industry partners such as HCSC, Horizon Pharma, and the AMA via Innovation Roadshows.
However, during my short tenure there, my true accomplishment was helping MATTER leadership articulate the startup's values and kickstart its struggling company culture. The experience was an "a-ha" moment for me. When I returned to IDEO, I left marketing behind and joined the Workplace Experience team to become an employee experience designer — and I haven't looked back since!
Click on the photos below to learn about the cultural transformation at MATTER.
