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Copywriting + Live Storytelling

I’ve always loved playing with words.

I began my career in arts journalism the hard way—by publishing and editing my own arts and culture magazine called TENbyTEN. Then I pivoted to design consulting and became a writer at IDEO, where I collaborated with clients such as Ford, State Farm, Sara Lee, and Walgreens. From there, I jumped to IDEO's Global Marketing team because marketing was a natural fit for my rah-rah personality and journalism skills. My final move at IDEO was to the Workplace Experience team, where I used my storytelling chops to craft internal communications and manage change initiatives, including COVID protocols. Now I’m plying my trade as a freelance copywriter for a diverse range of innovative clients, including IDEO, Neurable, the Institute for Healthcare Design, the Office of Medicaid Innovation, and others.

Check out some of my favorite writing projects!

CONTACT

Get in touch!

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© 2023 by Annette Ferrara Powered and secured by Wix

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