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Copywriting + Live Storytelling

I can't remember a time when I haven't loved playing with words.

I started my career in arts journalism. Was the founding producer for a live comedy storytelling show called "Mortified." Pivoted to design consulting and became a writer at IDEO on project teams, where I worked with such clients as Ford, State Farm, Sara Lee, Walgreens, and others. Then I jumped to IDEO's Global Marketing team because marketing was a natural bridge for my rah-rah personality and journalism skills. Moved to IDEO's Workplace Experience team, where I used my storytelling chops to craft internal communications and change management initiatives like COVID protocols. Now I’ve come full circle, back to copywriting, this time for a range of innovative clients, including IDEO, Neurable, the Institute for Healthcare Design, and others.

Check out some of my favorite writing projects.

CONTACT

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© 2023 by Annette Ferrara Powered and secured by Wix

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